-using catchy titles will bring in the reader
-it's always better to have the slogan the most visible thing
-Try to keep the text to a minimum even if it is a post about the product
-always have the logo in the shot if nothing else
-have the call to action in the beginning if possible with a small amount of text
-the ad for the Subaru was the worst because it didn't show a logo, had boring text, and used a all around bad picture
-if youre going to ask a question stick to no more than one
-most mistaks is people don't include their own logo
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